On the side - Memorybooks

Sales trends show that used-book sales slow down prior to Christmas and almost die out between January and February. I have brought a sideline product into the store to counter this, Memorybook Supplies. Memorybooks or Scrapbooks have become immensly popular throughout the US. They have been a little slower to catch on here in Canada but I'm keeping my fingers crossed. The hope is to suppliment sales during the slower periods by carrying these items which should sell at any time. My plan had been to hold classes during these times and generate customers this way. So far I have not been able to organize the business into a smooth running machine on the Memorybook side of things.

Memorybooks are a type of photoalbum that uses materials that are considered safe for long term storage of the pictures and other memorabilia. This essentially means they are acid free. There are a few other chemicals that can damage your stuff when stored for years. You know how a newspaper clipping turns yellow and disintegrates over time. Well, Memorybooks prevent that from happening.

Memorybooks are also full of pages that you design yourself to present your pictures with the story that is happening. They are fun to create. It is something like your designing your own magazine. The difference is that you are using patterns, colour, words and so much more to communicate interesting information about your chosen subject. That subject for most of us is our children/family.

This winter 2004/05 my plan is to focus on increasing the Memorybook side of the business.